Do you ever dreamed of going shopping without paying for anything and without committing robbery?

It seems this is the new way that marketing reinvents itself.  This particular idea was developed in a Barcelona store, the first one that came up with a new concept in Europe.

The process is simple, you should pay 5€ for 6 months access in exchange of picking up to 5 products  every two weeks, but without repeating any of the products. The selection goes from food to cosmetics.

In the shop, brands promote their most recent products for free, and have access to the data base of clients and the products of their interest. In order to have access to the list the clients should fill a form with their data and accept the terms and conditions and give their information.

The concept looks pretty interesting; we saw these frequently on supermarkets were brands promote itself with free samples, but never all in one place.

We will see how it works; you can visit the shop Esloultimo at Rounda Universitar 9 Barcelona Spain.